Question 1 - In what ways do your media products use, develop or challenge forms and conventions of real media products? Kieran Panchal 9652

Evaluation Question 2 - How effective is the combination of your main task and ancillary texts? Kieran Panchal 9652

http://kieranpanchalmedia.wix.com/question2

Question 3 - What have you learned from your audience feedback? Kieran Panchal 9652

Evaluation Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages? Kieran Panchal 9652

G324 Evaluation Question 4 from Kieran Panchal

Final Digipak/Advert Design Audience Feedback - Kieran Panchal 9652

As my group partner and I, both created multiple digipak and advert designs in order to create a range of designs which could be narrowed down to find the best design possible, that would be the final ancillary tasks to compliment the main music video task. To do this, we created an online poll using freeonlinesurveys.com, as can be seen in the post below, which we asked to 19 respondents within our target audience demographic.

The question below asks the audience to select the advert design (out of the 5 possible ideas) which they consider most effective. The results are as follows:
                                                                                     
                                                                                       Design 4

The reasons for the audience's choice are as follows:

  

The next question asked the audience which digipak design they preferred. The responses are as follows: 

Design 2

Ancillary Task Poll - Joshua Manley 9645

Digipak Designs - Kieran Panchal 9652

I also used both Adobe Photoshop and inDesign in the creation of my Digipak, in order to achieve constantly edited images with well designed, compact and accurately aligned text. The first step was to edit each of the images singularly (one for each page of the side of the digipak). Similarly to how i edited the images of the adverts - using the Curves, Colour Balance and Exposure adjustment tools before adding a Dust and Scratch Layer to create a gritty effect.

After editing each of the images used for each side accordingly, I added all of the appropriate conventions within photoshop, such as a Bar code. Following this, I come to the third page, which would accommodate the disc. In order to replicate where the disc would be fitted, I used the shape tools within Photoshop to create a circular vector shape as can be seen below. I then compiled each of the edited images together in a grid format to clearly show how each side of the page would look alongside one another.

Finally, as aforementioned, I edited the text within Adobe inDesign to ensure that the text could be well aligned and accurately placed. I added the fonts LeviBrush and Baron Neue to the Typekit to ensure continuity, before adding the text to each page of the digipak. InDesign was particularly beneficial as it allowed me to easily warp text using a path shape around the inside of the disc.

Joshua Manley's (Group Partner) Design Idea

Digipak Booklet Pages - Kieran Panchal 9652

Ancillary Task - Final Adverts - Kieran Panchal 9652 and Joshua Manley 9645

The idea of my designs was to produce a product that could be directly related to the main task, through its use of imagery, font and colour. I created each of my designs using Adobe Photoshop in order to edit the images to my preferred style, firstly using tools such as 'Curves' within Photoshop to create exaggerated shadows and bleached midtones as the image below shows, which shows my working process. I also adjusted the exposure, gamma correction and colour balance to achieve this bleached image aesthetic. Both images were edited very similarly, as i wanted to approach them the same way in order to achieve similar styles.

I also added a layer of dust and scratches to give the image a more gritty tone, by placing a transparent layer over the image and then using the Dust & Scratches facility within Photoshop to further enhance this, as can be seen below.

Following this I placed the final images within Adobe inDesign in order to design the text over the image. Adding the fonts Baron Neue and LeviBrush to my Typekit, I used typography stylistically, in order to make the adverts fit with the style of the video, ensuring the include all the necessary information minimally so that it didn't obscure the effect of the image.

Josh Manley's (Group Partner) Final Advert Designs