The idea of my designs was to produce a product that could be directly related to the main task, through its use of imagery, font and colour. I created each of my designs using Adobe Photoshop in order to edit the images to my preferred style, firstly using tools such as 'Curves' within Photoshop to create exaggerated shadows and bleached midtones as the image below shows, which shows my working process. I also adjusted the exposure, gamma correction and colour balance to achieve this bleached image aesthetic. Both images were edited very similarly, as i wanted to approach them the same way in order to achieve similar styles.
I also added a layer of dust and scratches to give the image a more gritty tone, by placing a transparent layer over the image and then using the Dust & Scratches facility within Photoshop to further enhance this, as can be seen below.
Following this I placed the final images within Adobe inDesign in order to design the text over the image. Adding the fonts Baron Neue and LeviBrush to my Typekit, I used typography stylistically, in order to make the adverts fit with the style of the video, ensuring the include all the necessary information minimally so that it didn't obscure the effect of the image.
Josh Manley's (Group Partner) Final Advert Designs
explain your working process you might use photoshop screen prints to help in this matter..
ReplyDelete