After producing a rough cut for our video, we decided to conduct a focus group. We figured that this would be a good opportunity to not only gain some feedback from our target audience, but also observe the reactions of an audience watching our product for the first time. We ensured to choose four participants who fit into the bracket of our target audience (we deduced this from observing the initial research questionnaires that we preliminarily carried out upon deciding upon the initial idea). Furthermore, we decided to show the audience our rough cut rather than waiting until the final product was complete, as this allowed us time to consider the feedback that we were given and then incorporate it it in our final cut if we felt necessary and appropriate. This proved to be a particularly worthwhile task as the feedback given was useful and the advice was almost entirely transferrable into our music video project. From carrying out this focus group the main points in terms of improving the piece are as follows:
- Additional stabilisation is needed
- A colour grade is needed
- The pace of editing should be adjusted in order to fit the song's tempo
- The drums should be more accurately synchronised to the soundtrack
- More careful consideration of diegetic sounds needed (helicopter)
- Improve shot decisions in order to ensure continuity throughout
- Further consideration of the transition between the narrative and performance scenes needed
- Consideration of the use of static shots next to shots that incorporate movement
We will try to amend each of these issues when improving our edit. In addition, we felt it was important to gauge some opinions regarding some positive aspects of our music video. This allowed us to consider whether we were on track to achieve what we desired, in particular, an immersive experience for the viewer. Our audience feedback so far suggests that we have achieved this.
