Digipak Design Mock Up - Kieran Panchal 9652

Location Scouting Sheet - Kieran Panchal 9652

Primary Research For Ancillary Task - Poster Advert (Qualitative Data) - Kieran Panchal 9652

After creating three mock ups for my poster designs, i carried out some primary research in order to investigate the opinions of my target audience. The overall purpose of this was to discover which design should be used as a template for the main ancillary advert. I decided to conduct this research, setting out to receive qualitative rather than quantitative data in order to gain opinionated rather than statistical information, as i feel that that this would be more personal and would be easier to follow in the review stages of production. The majority of respondents were within the demographic that i am targeting, meaning that their responses would be most relevant. The results were as follows.

Isaac Randall
Favourite Design: Mock up 1

The design of the poster is very simplistic, yet reflects the theme of the music video well through the close up of the drumsticks on the drum. The colours used in the poster reflect the natural theme of the band (Sigur Ros) and the style of music that they produce. The poster, despite its simplicity, conveys all of the important information needed, such as the website, album name and release date. The poster is visually engaging without bombarding the audience with information about the band. I think that this works well and from an audience's point of view is the best as it best suits the band, in my opinion, capturing the artists true intentions when creating the album.

Luke Sams
Favourite Design: Mock Up 2

My favourite poster out of the three I have seen is this one. The reason I like this one, is due to the use of darkness in the image. It leads the audience asking questions as to what it means, and what it represents in the artist. The text is also bold, with the white making it stand out further, yet it has been positioned elegantly.

Nathan Rawlings
Favourite Design: Mock Up 1

Mock Up 1 is my preferred poster advert design. From hearing Kieran's shoot idea, I feel that this design reflects the mood and feel of the video and the song more so that the other designs, as the blood connotes aggression but also passion as it juxtaposed with drumsticks - an outlet for musical intensity. The piece includes all of the relevant information that would normally be found in a poster whilst maintaining a simplistic layout aesthetic. The colours used in the editing process are also effective, as they include contrasted, dark colours which reflect the video's ambient feel.

James Bell
Favourite Design: Mock Up 1

This is a dramatic poster which conforms to enigma code in that we are left asking the question why the blood stains on the drum sticks, I like the mid tone and griminess of the whole shot which is somewhat disturbing. I would try to work on the font and layout positioning of the main cover line June 2016… you might think of a font that compliments the griminess of the foreground image…  or a plain sans serif design … The font colour may also need adapting..   I think the black is too stark, it could be that you work in layers and create a bloody type of font????

Grace Cambridge
Favourite Design: Mock Up 2

I like the second design as it is the most simplistic design which allows the costumer to take in all the information without distraction. I like the way the background is slightly ambiguous and it makes the audience think. From the research that Kieran has carried out into Sigur Ros and 'Festival' this relates well to the theme, as it appears that the band often like their listeners to interpret their music in different ways. The black and white colour scheme is simple and effective.

Evaluation of Results

From observing the results of the respondents, I have discovered my first poster mock up to be the favoured. It appears that the audience like the way that the image has been carefully crafted and selected to reinforce the genre of the piece. The enigma of the designs also appeared to catch the attention of the respondents and they enjoyed the way in which they are left asking the question why. The audience also appeared to enjoy the minimalism of the posters, and the way it included the relevant information over an simplistic image. Due to the positive responses that i have received i will ensure to adopt this minimalistic and ambiguous approach in my final creation, utilising the dark and gritty colour scheme that i have experimented with in my mock ups. I have also found there to be criticisms of my mock ups which i will rectify in my final designs. For example the font choice has been mentioned to be inappropriate. I will ensure to rectify this in my final designs and will change to a sans serif typeface, to make the aesthetic slightly less aggressive and more rounded.

Budgeting - Kieran Panchal 9652 and Joshua Manley 9645

Above, we have outlined the budget for the our shoot. Although this is only an estimate using average costs, we have accounted for variations in cost by leaving a remaining budget for unforeseen circumstances (£35). This should be enough to cover any fluctuations in price. We are well within the budget that we proposed, as shown. We raised the budget from our initial figure of £150, as we felt that the hiring of equipment would significantly enhancing the production value of our product.

Location Scouting - Kieran Panchal 9652 and Joshua Manley 9645

Georgian Chapel, Peckham, London, SE15
Shootfactory.co.uk
location-collective.co.uk

This was the first choice of location that we looked at. After deciding that it was ideal for the genre and atmosphere we were looking to create, we got in contact with various agencies that deal with the hiring of this location such as 'Shootfactory' and 'location-collective'. When doing this we outlined the budget and logistics of the project before getting a quote for the price of the shoot. Many of the location letting agencies that we contacted proposed that the hiring of the Peckham Chapel was approximately £200 over the budget that we had proposed. This meant that we were unable to proceed with the scouting of this site.

Drive Two, Bethnal Green, E1

Shootfactory.co.uk

Next, we looked at Drive Two in Bethnal Green. This 700 square metre warehouse suited the theme of our narrative as it was large enough to allow us to create a sense of space and atmosphere in the setting. In addition, the industrial nature of the location and run-down feel also would be ideal for creating the context and establishing the genre around the narrative. We also contacted various agencies that provided a hiring service for this location. Unfortunately, again, this location was over budget, and the hiring of this would mean compromising other props and elements of the shoot that would help to increase the production value. We were also unable to proceed with the scouting of this location.

Grange Barn, Coggeshall

nationaltrust.org.uk/grange-barn

The Grange Barn in Coggeshall would have also been a suitable location for our shoot, as the barn would have created an effective rural aesthetic. We figured that because this was a national trust site, the hiring of this space may be discounted or easily accessible. After getting in contact with the site to ask about availability of the location, we were unfortunately sent a response denying us access as live music is not permitted within the site, but is necessary in our plot. The email below shows the response.

Copped Hall, Epping

http://www.coppedhalltrust.org.uk

We also contacted Copped Hall, a Georgian mansion overlooking a landscaped parkland in rural Epping. This location would have been idyllic, as logistically it would have been due suitable to its location close to where we are based, meaning that the transport of equipment and travel would have been more manageable. The aesthetic of the location was particularly fitting, as the rural setting and antique feel would have been suitable for the genre of our piece. Unfortunately, after contacting Copped Hall, we found that the building was closed during the period that we wished to film in, as evidenced below.

Digipak Design Template - Kieran Panchal 9652

Advert Mock Up 3 - Kieran Panchal 9652

This advert mock up that i have created also conforms to the template design that I have previously shown. The main image is an action photograph of an Australian Shepherd Dog. Once again, this would create an association with the music video, as we plan to include a dog similar to this as a character. A strong blur effect has been used towards the bottom of the image, which allows the text to be more legible on the soft background. When creating a final version of this advert, I would use the real dog from the shoot, but create a more dingy environment around the subject, using low key lighting.

Advert Mock Up 2 - Kieran Panchal 9652

This poster is also in line with the template that i created using Adobe Indesign (shown below). For the main central image i have used an image that is vague and ambiguous. The Sigur Ros logo also adds credibility to the image. The manner in which the light is entering the darkness is a metaphor that is associated with the video content, and the ethos of the character. Whilst the text is well-aligned and positioned, there is also an abundance of blank space that represents the minimalism of the music.

Advert Mock Up 1 - Kieran Panchal 9652

This is my first poster mock up. This takes a small element from the music video and incorporates it into the poster as a main focus/central image. This provides an association that the audience can make with the music video. The Sigur Ros logo also adds credibility to the piece. I have edited the picture using photoshop to increase the contrast slightly to give the image a more gritty feel. In addition, I have changed used a green overlay hue, making the image closer to the style of existing Sigur Ros album tones. I have included all of the main generic conventions of an album advert. This is a basis for a final poster design, when creating my final piece i will use a shot that i have photographed on the day of the video shoot.

Poster Design Template - Kieran Panchal 9652

Digipak Textual Analysis - Kieran Panchal 9652

Digipak Textual Analysis Research from Kieran Panchal

Magazine Advert Textual Analysis - Kieran Panchal 9652

Poster/Advert Textual analysis from Kieran Panchal

Conventions of a Magazine Album Advert Poster - Kieran Panchal 9652

An album advert featured in a music magazine have three main functions. These are:

• To promote the artist
• To sell the music project (album/EP/Single)
• To be eye-catching

Most tangeable adverts for music contain these main features:

• The Release Date - This is so consumers know when to expect the product to be available on the market. If an advertisement did not contain a release date, potential customers lose interest in the product, as they would not know when they will be able to own and enjoy the product.

• Album Title - This is so consumers can reference the album. Not only is this important for when the album is being bought, but this also helps spread awareness prior to its release, as it can allow the product to be a talking point. This also can give the consumer an idea of what to expect with the album due to the connotation that many titles can carry. For example, an album titled 'A guide to Love, Loss and Desperation' may give the impression to the audience that the album is themed around romance and sadness. 

• Image of Album Cover - This is so the product can be identified and recognised when it is seen both in stores or online. This can also serve the purpose of being eye-catching and helping to entice consumers to look at the advertisement.

• Name of Artist - This is imperative so that the audience know who the artist releasing the project is. In addition, if the audience are already familiar with a band, they may be more inclined to take more interest and feel that the poster is more relevant to them. 

• Information about the album - This convention is often featured in adverts for the albums of less established bands, as it shows the audience what they can expect from the music. Generally, the audience of well established artists will not require this as they would already most likely have a strong idea of the album's style.

• Point of Sale - This would give the audience an insight into where the product is available to purchase. Contemporary examples of this may be iTunes, Apple Music, Spotify or Google Play.

• Record Label Logo - This can give the audience a further idea of the genre of the artist as many labels are genre specific. This can also add credibility to an album/project as the audience may realise that a band has potential if signed to a label.

Digipak Content - Kieran Panchal 9652

This website outlines in extensive detail the different elements that should be included in/on a digipak product:
http://www.entertainerlaw.com/pdf/albumnotes_101.pdf

Digipak Layout - Kieran Panchal 9652

Digipak Layout

Cover

In terms of design, the front cover of a digipak is arguably the most important aspect of the product. This is because it is the first part of the product that is seen when it is displayed on the shelf of a store. Immediately, constomers will make assumptions on the product based on the impression that the artwork creates to them. Ultimately, in many cases, being a large contributing factor as to whether or not the product is purchased. There are many conventions generally included on the cover of a digipack:

• Artist's name
• EP/LP/Single name
• Some form of artwork/visual stimuli

Inside Cover

The inside cover refers to the adjacent cover to the CD section when the digipak is opened. This is usually an artist's opportunity to speak directly to the consumer before they listen to the CD, as this is the first thing looked at when the digipak is opened. Many artist's put 'the small print' here. This includes credits to the people involved in making the CD such as producers, studios, labels and additional supporters. Copyright information is also commonly found here. More commonly however, the inside cover is used to display a booklet.

Inner Right Panel

This is where the CD is stored, usually using a plastic mechanism to secure the disc in place, whilst allowing it to be easily 'popped' out. The CD should also be printed on in order to continue the theme of the digipak and ensure that the every aspect of the product looks aesthetically pleasing. The CD artwork is often a variation of the cover artwork and sometimes contains a track listing as a quick reference for those using the CD who may not have the case to hand.

Spine

Although often overlooked, the spine is a very important part of a digipack's design. This is because it is on view when the digipack is stacked with other CD's, either stood up straight or in a pile. It is important that this contains the artist name and the project title, and that it is big enough to be seen from a distance. Similarly to the cover, the spine can be a big influence on whether the product is picked up off the shelf or not, depending on the way it is stacked.

Back Cover

The most important aspect of the back cover is to include the track listing. Conventionally, the name of the track would follow a number (which would refer to the order in which the song appears on the CD). In most cases, the theme of the back cover will be a continuation of the front cover. It is important that there is continuity across the whole product, i.e the same fonts, colour schemes and styles are used in order for the product to appear as one complete piece.

A History of Music Videos - Kieran Panchal 9652

Detailed Research with Textual Analysis - Kieran Panchal 9652

Codal Analysis/Detailed Research from Kieran Panchal