This advert mock up that i have created also conforms to the template design that I have previously shown. The main image is an action photograph of an Australian Shepherd Dog. Once again, this would create an association with the music video, as we plan to include a dog similar to this as a character. A strong blur effect has been used towards the bottom of the image, which allows the text to be more legible on the soft background. When creating a final version of this advert, I would use the real dog from the shoot, but create a more dingy environment around the subject, using low key lighting.
a good mock up perhaps fade the blur in if you intend to develop this further
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