After creating three mock ups for my poster designs, i carried out some primary research in order to investigate the opinions of my target audience. The overall purpose of this was to discover which design should be used as a template for the main ancillary advert. I decided to conduct this research, setting out to receive qualitative rather than quantitative data in order to gain opinionated rather than statistical information, as i feel that that this would be more personal and would be easier to follow in the review stages of production. The majority of respondents were within the demographic that i am targeting, meaning that their responses would be most relevant. The results were as follows.
Isaac Randall
Favourite Design: Mock up 1
The design of the poster is very simplistic, yet reflects the theme of the music video well through the close up of the drumsticks on the drum. The colours used in the poster reflect the natural theme of the band (Sigur Ros) and the style of music that they produce. The poster, despite its simplicity, conveys all of the important information needed, such as the website, album name and release date. The poster is visually engaging without bombarding the audience with information about the band. I think that this works well and from an audience's point of view is the best as it best suits the band, in my opinion, capturing the artists true intentions when creating the album.
Luke Sams
Favourite Design: Mock Up 2
My favourite poster out of the three I have seen is this one. The reason I like this one, is due to the use of darkness in the image. It leads the audience asking questions as to what it means, and what it represents in the artist. The text is also bold, with the white making it stand out further, yet it has been positioned elegantly.
Nathan Rawlings
Favourite Design: Mock Up 1
Mock Up 1 is my preferred poster advert design. From hearing Kieran's shoot idea, I feel that this design reflects the mood and feel of the video and the song more so that the other designs, as the blood connotes aggression but also passion as it juxtaposed with drumsticks - an outlet for musical intensity. The piece includes all of the relevant information that would normally be found in a poster whilst maintaining a simplistic layout aesthetic. The colours used in the editing process are also effective, as they include contrasted, dark colours which reflect the video's ambient feel.
James Bell
Favourite Design: Mock Up 1
This is a dramatic poster which conforms to enigma code in that we are left asking the question why the blood stains on the drum sticks, I like the mid tone and griminess of the whole shot which is somewhat disturbing. I would try to work on the font and layout positioning of the main cover line June 2016… you might think of a font that compliments the griminess of the foreground image… or a plain sans serif design … The font colour may also need adapting.. I think the black is too stark, it could be that you work in layers and create a bloody type of font????
Grace Cambridge
Favourite Design: Mock Up 2
I like the second design as it is the most simplistic design which allows the costumer to take in all the information without distraction. I like the way the background is slightly ambiguous and it makes the audience think. From the research that Kieran has carried out into Sigur Ros and 'Festival' this relates well to the theme, as it appears that the band often like their listeners to interpret their music in different ways. The black and white colour scheme is simple and effective.
Evaluation of Results
From observing the results of the respondents, I have discovered my first poster mock up to be the favoured. It appears that the audience like the way that the image has been carefully crafted and selected to reinforce the genre of the piece. The enigma of the designs also appeared to catch the attention of the respondents and they enjoyed the way in which they are left asking the question why. The audience also appeared to enjoy the minimalism of the posters, and the way it included the relevant information over an simplistic image. Due to the positive responses that i have received i will ensure to adopt this minimalistic and ambiguous approach in my final creation, utilising the dark and gritty colour scheme that i have experimented with in my mock ups. I have also found there to be criticisms of my mock ups which i will rectify in my final designs. For example the font choice has been mentioned to be inappropriate. I will ensure to rectify this in my final designs and will change to a sans serif typeface, to make the aesthetic slightly less aggressive and more rounded.
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